social media presence for an AI nutrition app
Nourii
Nourii is an AI nutrition companion for plant-based living: track meals with a photo, chat with an AI coach, find plant-based restaurants worldwide. the product was smart. the feed had to catch up.
Carousel TemplatesGraphic PostsEditorial PostsLinkedIn DesignUsage Guidelines

the approach
Nourii already had an identity: warm, confident, minimal, earthy. our job wasn't to reinvent it, it was to translate it into a social system that holds together post after post.
what we made
carousel templates for education, graphic posts for features, editorial photo posts for mood, a LinkedIn presence, and usage guidelines, so the internal team can keep it consistent without us in the room.
