brand identity for a premium tea brand
Chaya
Chaya is a premium loose-leaf tea brand in a category drowning in botanical illustrations and heritage stamps.
Brand StrategyNamingVisual IdentityPackagingWeb
the idea
everyone in tea sells origin or wellness. Chaya sells the moment: what happens when someone deliberately stops and waits for tea to brew. we built the whole brand around that pause.
what we made
brand strategy, naming, visual identity, packaging, and web, all designed to slow you down a little, the way the product does.