brand identity for a jewellery brand
Tournesol
Tournesol is a jewellery brand built around a personal turning point. the name means sunflower: a brand turning toward its own light.
LogotypeMonogramPackaging SystemVisual Direction
the idea
jewellery branding usually shouts luxury. Tournesol doesn't shout at all. we built the identity on sculptural forms and negative space, on the idea that an object can carry something internal without explaining itself.
what we made
logotype, monogram, a packaging system, and a visual direction that stays out of the way, so the pieces themselves remain the loudest thing in the room.